Meghan Markle Reveals New Name for Lifestyle Brand: What's Behind the Change to As Ever?
2025-02-18
TODAY on MSN.com
Meghan Markle has rebranded her lifestyle brand, formerly known as American Riviera Orchard, to As Ever. The Duchess of Sussex made the surprise announcement on her Instagram account on February 18, expressing her astonishment at keeping the secret under wraps for so long. This significant change marks a new chapter for her brand, which focuses on wellness, self-care, and sustainable living. With this rebranding, Meghan Markle aims to inspire her audience to live a more mindful and intentional life, using popular wellness trends and self-care practices. As Ever is poised to become a leading lifestyle brand, offering a fresh perspective on modern living.
