Legendary Photographer Oliviero Toscani, Mastermind Behind Benetton's Provocative Ads, Passes Away at 82
2025-01-13
Reuters
Renowned Italian photographer Oliviero Toscani, known for creating Benetton's thought-provoking and often controversial advertising campaigns, has passed away at the age of 82. As a pioneer in fashion photography, Toscani played a significant role in elevating Benetton to global fame, leveraging his unique and bold visual style to spark conversations and challenge social norms. With a career spanning decades, Toscani's work continues to influence the fashion industry, inspiring future generations of photographers and advertisers alike, particularly in the realm of fashion marketing and branding.
