Meghan Markle Reveals New Name for Lifestyle Brand After Trademark Issues
2025-02-18
New York Post
The Duchess of Sussex, Meghan Markle, has officially rebranded her lifestyle company, formerly known as 'American Riviera Orchard', to 'As Ever'. In a recent video announcement, the 43-year-old royal unveiled the new name, putting an end to trademark woes. This change marks a fresh start for the brand, which is expected to focus on wellness, self-care, and sustainability. With this rebranding, Markle aims to create a unique and authentic experience for her audience, leveraging her influence to promote healthy living and mindfulness. Popular topics such as mental health and eco-friendly living are likely to be at the forefront of 'As Ever'
