The Future of Sports: Alberto Longo on Why Entertainment is Key to Survival
In an exclusive interview with MARCA, Alberto Longo shares his insights on the evolution of sports, particularly ahead of the highly-anticipated second round of the Formula E World Championship in Mexico City. As a prominent figure in the industry, Longo emphasizes the importance of entertainment in sports, stating that 'sport without entertainment will tend to disappear'. With the rise of electric racing and sustainable motorsports, Longo's perspective sheds light on the intersection of innovation, fan engagement, and the future of Formula E. As the championship heats up, Longo's thoughts on sports entertainment, motorsport management, and fan experience are not to be missed. Key topics include the growth of Formula E, racing events, and sports marketing.
