UFL Enters Year 2 with Ambitious Plans for Local Market Expansion and Tech-Driven Innovation
2025-03-28
FOX Sports
As the UFL kicks off its second year, Daryl Johnston, head of football operations, highlights the league's focus on driving growth in local markets and leveraging technology to enhance the fan experience. With a strong emphasis on innovation, the UFL aims to increase its presence in home markets, while also exploring new ways to engage with fans through digital platforms and sports technology. By combining local market growth with tech-driven innovation, the UFL is poised for a successful 2025 season, with key areas of focus including fan engagement, market expansion, and sports tech integration.
