Utah Hockey Club's New Name: Trademark Applications Extended Amidst Secrecy
2025-04-03
Salt Lake Tribune
The Utah Hockey Club's owners have extended trademark applications for several potential team names, sparking curiosity among fans. It appears they want to keep their new branding under wraps, avoiding public discovery through open database searches. With three possible names in the running, the club's rebranding efforts are shrouded in mystery, leaving fans eager for an official announcement. As the team navigates the trademark process, fans can expect a major reveal soon, potentially changing the face of Utah hockey. The extension of trademark applications has fueled speculation, with fans taking to social media to discuss the possible new names and logos, using keywords like #UtahHockey and #NHL.