Aspen's Luxury Evolution: From Hunter S. Thompson to Billionaire Boom
2025-01-11
The Wall Street Journal
Aspen, Colorado, has undergone a significant transformation since Hunter S. Thompson's 1970 sheriff campaign, where he vowed to rebrand the town as 'Fat City' to deter wealthy investors. Today, the city is characterized by luxury amenities, including high-end boutiques and champagne bars, catering to the affluent crowd. With its affluent residents and visitors, Aspen has become a hub for luxury lifestyle, featuring diamond cowboy hats and champagne sprays. The town's evolution is a testament to its ability to adapt to changing times, embracing the wealthy elite while maintaining its unique charm. Key attractions include luxury shopping and fine dining, making Aspen a top destination for those seeking an upscale experience.