Meghan Markle's 'As Ever' Brand: Unexpected Launch in Cincinnati Sparks Royal Buzz
A Surprise Launch: Meghan Markle's 'As Ever' Brand Finds Home in Cincinnati
The Duchess of Sussex, Meghan Markle, has officially launched her highly anticipated lifestyle brand, 'As Ever.' But in a surprising twist, the brand isn't debuting in a glamorous London boutique or a chic Los Angeles storefront. Instead, it's finding its initial footing in the vibrant Over-the-Rhine neighborhood of Cincinnati, Ohio. This unexpected choice has sent ripples of excitement and curiosity throughout the fashion and business worlds.
What is 'As Ever'?
’As Ever’ is described as a brand reflecting Meghan's personal style and values. It's positioned as a curated collection of everyday essentials and personalized gifts, offering a glimpse into her life beyond her public roles. Initial offerings include a cashmere scarf, a tote bag, and a selection of personalized stationery - all embodying a sense of understated elegance and conscious consumerism. The brand emphasizes quality materials, sustainable practices, and a focus on building meaningful connections.
Why Cincinnati? The Story Behind the Partnership
The brand's partnership with a Cincinnati-based company, known for its expertise in e-commerce and fulfillment, is the key to this unique launch strategy. Rather than building a large-scale retail infrastructure from scratch, 'As Ever' has opted for a strategic collaboration, leveraging the existing capabilities of this established business. This allows for a streamlined and efficient distribution model, particularly during the initial phase of the brand's rollout.
Over-the-Rhine: A Rising Star
The choice of Cincinnati's Over-the-Rhine neighborhood is also significant. This historic area has undergone a remarkable revitalization in recent years, becoming a hub for innovation, creativity, and entrepreneurship. Its diverse community and thriving arts scene align with the brand’s values of authenticity and connection. The partnership also provides a boost to the local economy, creating jobs and highlighting Cincinnati as a rising destination for businesses.
Royal Buzz and Future Plans
The news of 'As Ever's' Cincinnati launch has generated significant media attention, with royal watchers and fashion enthusiasts alike eager to learn more. While the initial focus is on online sales, the possibility of future retail expansions remains open. Meghan Markle's 'As Ever' appears to be taking a measured and strategic approach to building its brand, prioritizing quality, sustainability, and meaningful partnerships. This unexpected Cincinnati launch is just the beginning of what promises to be an exciting journey for the Duchess’s new venture. It demonstrates a savvy approach to launching a lifestyle brand in today's competitive market.
What does this mean for consumers?
For consumers, 'As Ever' offers a chance to own a piece of Meghan Markle's personal style, supporting a brand that emphasizes ethical production and sustainable practices. The online-first approach makes the brand accessible globally, allowing fans to purchase items directly from the 'As Ever' website.
