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Meghan Markle Relaunches Lifestyle Brand with New Name: What's Behind the Change?

InStyle on MSN.com

Meghan Markle has officially rebranded her lifestyle brand to As Ever, marking a new chapter in her entrepreneurial journey. The Duchess of Sussex announced the name change on February 18, ditching the previous moniker American Riviera Orchard. This move comes after her highly publicized return to Instagram, where she had been teasing the new name. As Ever is expected to focus on wellness, self-care, and lifestyle content, catering to a wide audience interested in healthy living and mindfulness. With this rebranding, Meghan Markle aims to create a community that promotes positivity and inspiration. Popular topics such as mental health awareness and sustainable living are likely to be featured on the platform.