Meghan Markle Rebrands Lifestyle Venture: Introducing 'As Ever' After Trademark Issues
2025-02-18
New York Post
The Duchess of Sussex, Meghan Markle, has officially unveiled the new name of her lifestyle brand, 'As Ever', after encountering trademark issues with the previous name 'American Riviera Orchard'. In a video announcement, the 43-year-old royal revealed the rebranding, marking a new chapter for her lifestyle venture. With a focus on wellness and self-care, 'As Ever' aims to inspire a holistic approach to living, incorporating popular wellness trends and sustainable living practices. The rebranding is expected to boost the brand's online presence and appeal to a wider audience interested in healthy living and lifestyle coaching.
