TIPSLIFEHACKS

• Blake Lively's Former Lifestyle Brand Faces Scrutiny: Former employees of Blake Lively's now-defunct lifestyle brand, Preserve, are speaking out, alleging a 'toxic' and 'draining' workplace environment.
• Allegations of 'Insane' Demands and Unrealistic Expectations: The accusations, detailed in a New York Post report, paint a picture of a company culture marked by demanding workloads, unrealistic expectations, and a lack of support for employees.
• 'Draining' Atmosphere and High Turnover: Several former employees described feeling consistently overwhelmed and emotionally exhausted, contributing to a high turnover rate within the company. The atmosphere was reportedly characterized by a pressure to constantly perform and a lack of work-life balance.
• Specific Examples of Workplace Issues: The report cites examples of employees working long hours without adequate compensation, feeling micromanaged, and experiencing a lack of clear communication from leadership. One former employee stated that Lively's vision for the brand was unclear and constantly shifting, adding to the confusion and stress.
• Preserve's Brief Existence and Closure: Preserve, launched in 2014, aimed to curate and sell a collection of home goods, fashion, and lifestyle products. It shuttered its doors in 2018 after a relatively short run, leaving many questioning the reasons behind its failure. While the brand's closure was initially attributed to shifting market trends, these new allegations shed light on potential internal issues that may have contributed to its downfall.
• Blake Lively's Response (or Lack Thereof): As of this writing, Blake Lively and her representatives have not publicly commented on the allegations. The silence has further fueled discussion and speculation surrounding the former brand.
• Impact on Blake Lively's Image: The accusations, if substantiated, could potentially impact Blake Lively's public image, which has long been associated with glamour, style, and a positive brand. It raises questions about the importance of workplace culture, even within seemingly successful ventures.

The Rise and Fall of Preserve: A Cautionary Tale? The story of Preserve serves as a reminder that even brands with high-profile founders can be vulnerable to internal struggles. The allegations against Lively highlight the crucial role of a healthy and supportive workplace culture in achieving long-term success. While the brand may be defunct, the lessons learned from this experience remain relevant for entrepreneurs and businesses of all sizes.