The Dark Side of Brand Deals: How Influencers Can Avoid a Financial Downfall
2025-03-26
Yahoo Finance
Austin Hankwitz, a popular finance TikToker, shares his personal experience of building a social media following and diversifying his income streams to avoid the pitfalls of relying on brand deals. By exploring alternative revenue sources, influencers can break free from the 'terrible spiral' of brand partnerships and achieve financial stability. With a focus on personal finance and online business, Hankwitz's strategy can serve as a model for social media personalities looking to secure their financial futures and maintain creative control. Key considerations include diversifying income, managing finances, and maintaining authenticity.
