China's Luxury Market Shift: Why LVMH and Kering Are Losing Their Luster
2025-02-11
Fortune on MSN.com
In a shocking turn of events, China's affluent consumers are changing their spending habits, and it's bad news for luxury giants like LVMH and Kering. After investing billions in the Chinese market, these companies are now facing a decline in loyalty. The country's shoppers are opting for new high-end purchases, shifting their focus away from traditional luxury brands. This trend is expected to impact the global luxury industry, with keywords like 'luxury market trends' and 'high-end consumer behavior' becoming increasingly important. As the market continues to evolve, companies must adapt to changing consumer preferences and stay ahead of the curve.
