Specialty Box Office: 'Magazine Dreams' Falls Flat, 'October 8' Shines with 'Secret Mall Apartment'
2025-03-23
Deadline
The specialty box office saw a mixed bag over the weekend, with 'Magazine Dreams' starring Jonathan Majors underperforming with an estimated $700k weekend in 815 theaters. Despite showing promise in New York, Los Angeles, and select urban markets, the film failed to reach the expected $1 million mark. Meanwhile, 'October 8' stood out with its unique concept, including the intriguing 'Secret Mall Apartment'. The independent film scene continues to thrive, with hidden gems like 'October 8' making waves. With the right marketing strategy and SEO optimization, these films can reach a wider audience and gain the recognition they deserve, utilizing relevant keywords like independent film and box office results.