California Takes the Reins: New Regulations on AI-Driven Automated Decision-Making
2025-01-15

Forbes
In a bid to bolster consumer protection, California's privacy regulators are pushing forward with novel rules to govern the use of automated decision-making technology (ADMT). The proposed regulations, spearheaded by the California Privacy Protection Agency (CPPA), are designed to enhance transparency and grant consumers greater control over their personal data in automated processes, ensuring accountability and fairness in AI-powered decision-making systems, including machine learning and data analytics.