T-Mobile Taps Elon Musk's Starlink for Super Bowl Spotlight, Ditches Celebrity Cameos
2025-02-09
Variety
In a departure from its usual Super Bowl advertising strategy, T-Mobile opted to shine a light on its new partnership with Elon Musk's innovative Starlink technology, offering high-speed internet and satellite connectivity. This move marks a significant shift for the brand, which has historically relied on celebrity endorsements to grab attention during the big game. With the integration of Starlink, T-Mobile aims to provide enhanced wireless services, leveraging cutting-edge telecommunications and satellite internet solutions. By teaming up with Musk's pioneering tech, T-Mobile is poised to revolutionize mobile internet and satellite communications.
