Indian Retailers Bet on Technology to Stay Competitive: PwC Report Reveals 60% Embracing Digital Transformation
A recent report by PwC India has found that 60% of traditional retailers believe that investing in better technology is crucial to staying competitive in the market, particularly against the rise of online shopping. As e-commerce continues to dominate categories like apparel and electronics, retailers are turning to digital solutions to enhance customer experience and improve operational efficiency. With the help of technology, retailers can leverage data analytics, artificial intelligence, and digital marketing to drive sales and growth. By embracing digital transformation, Indian retailers can stay ahead of the competition and thrive in a rapidly changing retail landscape, where online shopping and e-commerce are becoming increasingly popular.
