Maximising Martech: Avoiding Common Pitfalls for Effective Marketing Automation
2025-01-05
MSN
As martech continues to grow, expected to skyrocket by 2030, it's essential to harness its full potential. When used correctly, marketing automation can significantly boost efficiency and productivity. However, a poor strategy and over-reliance on automation can harm customer relations and lead to a lack of personalisation. To avoid these common pitfalls, it's crucial to handle customer data securely and strike the right balance between technology and human touch, ensuring a seamless customer experience and optimal ROI. By doing so, businesses can unlock the true power of martech and stay ahead in the digital landscape.
