G.H. Mumm & VRC Renew Sparkling Partnership: Melbourne Cup Carnival Celebrations Continue!
Get ready to raise a glass! G.H. Mumm, the renowned champagne house, and the Victoria Racing Club (VRC) have officially announced a renewed partnership, solidifying their connection for another three years. This exciting collaboration will see G.H. Mumm continue as the official champagne partner of the prestigious Melbourne Cup Carnival, extending the partnership until mid-2028.
The news comes after a remarkable celebration of the previous agreement, which saw a staggering 12,800 bottles of G.H. Mumm champagne flow throughout the Melbourne Cup Carnival. This impressive figure highlights the popularity and celebratory spirit that both brands represent.
A Partnership Built on Tradition and Excellence
This renewed agreement marks a total of 18 years of collaboration between G.H. Mumm and the VRC, a testament to the shared values of tradition, excellence, and the pursuit of unforgettable moments. The Melbourne Cup Carnival is a cornerstone of the Australian sporting and social calendar, attracting thousands of racegoers and millions of viewers worldwide. G.H. Mumm’s presence elevates the event, adding a touch of sophistication and luxury to the festivities.
“We are thrilled to continue our partnership with the Victoria Racing Club and the Melbourne Cup Carnival,” said a spokesperson for G.H. Mumm. “It’s an honour to be a part of such an iconic event and to share our champagne with racegoers and fans from around the world. The Melbourne Cup Carnival embodies the spirit of celebration and prestige, and we’re proud to be associated with it.”
The VRC echoed these sentiments, stating, “G.H. Mumm has been a valued partner for many years, and we’re delighted to extend our relationship. Their commitment to quality and their celebratory spirit perfectly complement the atmosphere of the Melbourne Cup Carnival.”
What to Expect in the Coming Years
Over the next three years, racegoers can expect to see G.H. Mumm prominently featured throughout the Melbourne Cup Carnival. From exclusive champagne bars and tasting experiences to elegant branding and celebratory moments, G.H. Mumm will be an integral part of the event. Look out for special promotions and opportunities to indulge in the iconic champagne throughout the Carnival.
This renewed partnership promises continued celebrations, sparkling moments, and a shared commitment to excellence for years to come. Don't miss the Melbourne Cup Carnival – it's set to be another unforgettable experience!
About G.H. Mumm: G.H. Mumm is a prestigious champagne house with a rich history dating back to 1827. Known for its exceptional quality and innovative approach, G.H. Mumm is a symbol of celebration and luxury worldwide.
About the Victoria Racing Club (VRC): The VRC is the custodian of the Melbourne Cup Carnival, one of the world's most prestigious racing events. The VRC is committed to delivering a world-class experience for racegoers and fans around the globe.
