Barclays Hits a Six: Becomes New Lead Sponsor of Iconic Lord's Cricket Ground
2025-01-27
Yahoo Finance
In a major coup for the historic home of cricket, Lord's has secured a multi-year sponsorship deal with banking giant Barclays. The Marylebone Cricket Club (MCC), owner of the 211-year-old ground, has welcomed the new partnership, which is set to elevate the profile of the sport. As a hub for international cricket, Lord's famous media centre will continue to play a vital role in showcasing the game to a global audience, with Barclays' support. With this new deal, cricket fans can expect an enhanced experience, thanks to the bank's commitment to innovation and community engagement. Key terms like cricket sponsorship and sports marketing are likely to be impacted by this move.
