TIPSLIFEHACKS

Millions of Australian women are using period and cycle tracking apps to manage their health, but a concerning reality is emerging – their incredibly personal data is being sold to third parties. This revelation has sparked outrage and a justified sense of betrayal, with experts saying women have every right to be angry.

The Scale of the Issue

Globally, an estimated 50 million people have downloaded these apps, often marketed as tools for fertility planning, menstrual cycle prediction, and overall reproductive health monitoring. In Australia, the uptake is significant, with many women relying on these apps for convenience and insights into their bodies. But the convenience comes at a steep price.

What Data is Being Collected?

The data collected by these apps is incredibly sensitive. It includes not only menstruation dates and cycle lengths but also details about sexual activity, mood changes, symptoms, and even weight fluctuations. This is deeply personal information, and the fact that it's being treated as a commodity for profit is deeply troubling.

The Selling of Data: How Does It Work?

Many period tracker apps have vague or hidden privacy policies that allow them to share user data with advertising companies, data brokers, and other third parties. This data can then be used to target users with personalized ads, or even sold to companies for broader market research purposes. Some apps have been found to transmit data unencrypted, making it vulnerable to security breaches.

Why is This Legal (and Ethical)?

The legal landscape surrounding data privacy is complex, and many of these apps operate within a grey area. While some countries have stricter data protection laws, Australia's laws haven't kept pace with the rapid development of these apps. Ethically, however, the practice is questionable, as it exploits women's trust and potentially exposes them to harm.

What Can Women Do?

• Read the Privacy Policy: Carefully review the privacy policy of any period tracking app before downloading it. Look for clear explanations of how your data is collected, used, and shared.
• Opt-Out of Data Sharing: Some apps allow users to opt-out of data sharing. Explore the app's settings to see if this option is available.
• Consider Alternative Apps: Research apps with a proven commitment to privacy and data security. Look for apps that are transparent about their data practices and don't rely on selling user data for revenue.
• Support Stronger Data Protection Laws: Advocate for stronger data protection laws in Australia to protect the privacy of all citizens, particularly when it comes to sensitive health information.
• Be Aware of the Risks: Understand that even apps that claim to protect your privacy may still collect and share some data.

The Bottom Line

The revelation that period tracker apps are selling women’s personal data is a serious breach of trust. It highlights the urgent need for greater transparency and accountability in the app industry, and for stronger data protection laws to safeguard the privacy of Australian women. Don’t let convenience compromise your privacy – take control of your data and demand better protection.