Albanese vs Dutton: Who's Winning the TikTok Battle Ahead of the 2025 Federal Election?
2025-03-21
9News.com.au
As the 2025 Federal Election approaches, Prime Minister Anthony Albanese and Opposition Leader Peter Dutton are locked in a social media battle on TikTok. While Dutton may have more followers on his personal account, Albanese's strategy is proving more successful in terms of engagement and reach. With millions of Australians using the platform, a strong TikTok presence is crucial for politicians looking to sway voters. Albanese's team is leveraging popular keywords like 'Australian politics' and 'federal election' to increase their online visibility. Will Dutton's large following be enough to catch up, or will Albanese's effective strategy pay off at the polls?