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WPP CEO Mark Read Eyes US Expansion Amid Backlash Over Return-to-Office Plans

2025-01-23
WPP CEO Mark Read Eyes US Expansion Amid Backlash Over Return-to-Office Plans
Fortune on MSN.com

As WPP CEO Mark Read sets his sights on expanding the company's presence in the US, he faces a challenging 2025 ahead, with a return-to-office mandate sparking controversy among employees. With a growing demand for hybrid work models, Read's plans may need to adapt to meet the evolving needs of his workforce, all while navigating the complexities of a global advertising market, including digital marketing trends and remote work strategies. The move comes as WPP aims to boost its competitive edge in the industry, but may face hurdles in maintaining employee satisfaction.

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