Brazilian Lifestyle Brand PatBo Appoints Isabella Baboury as New President
2025-03-26
Yahoo
In a significant move, PatBo, a renowned Brazilian lifestyle brand, has announced the appointment of Isabella Baboury as its new president. Baboury takes over from Cara Chen, who successfully led the brand's US expansion and previously served as director of global wholesale for Calypso St Barth. With this new leadership, PatBo is poised to further strengthen its presence in the global market, offering a unique blend of Brazilian style and lifestyle products. As a key player in the fashion industry, PatBo's latest move is expected to boost its brand visibility and appeal to a wider audience, including fashion enthusiasts and lifestyle connoisseurs. Key terms: Brazilian lifestyle, fashion industry, brand expansion.
