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Meghan Markle's Lifestyle Brand Gets a New Name: 'As Ever' - What's Behind the Change?

2025-02-18
Meghan Markle's Lifestyle Brand Gets a New Name: 'As Ever' - What's Behind the Change?
People on MSN.com

Meghan Markle has rebranded her lifestyle company, formerly known as American Riviera Orchard, to 'As Ever'. The name change represents a new chapter for the brand, which is expected to feature a range of products, including artisanal jam. With a focus on sustainability and wellness, 'As Ever' is set to become a go-to destination for those seeking a more mindful lifestyle. As the brand evolves, fans can expect to see a range of new offerings, from gourmet food to wellness products, all reflecting Markle's passion for healthy living and self-care. The rebranding is a significant step forward for the company, marking an exciting new era for 'As Ever'.

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