Meghan Markle Reveals Truth Behind As Ever Lifestyle Brand Name Change
In a recent podcast, Meghan Markle has shed light on the rebranding of her American Riviera Orchard product line to As Ever. According to the Duchess of Sussex, the decision to change the name was due to the old name becoming a 'word salad', making it difficult to identify with. Markle also claimed that she had secured the name As Ever in 2022, disputing any speculation about the origin of the lifestyle brand. With the rise of celebrity-owned lifestyle brands, Markle's move is seen as a strategic attempt to establish a strong brand identity. The As Ever brand is expected to focus on wellness, self-care, and sustainable living, popular topics among consumers today. By rebranding, Markle aims to create a more cohesive and recognizable brand that resonates with her values and target audience. As the lifestyle brand continues to evolve, it will be interesting to see how it competes with other popular brands in the market.
