Meghan Markle Reveals New Name for Lifestyle Brand: What's Behind the Change to As Ever?
2025-02-18
TODAY on MSN.com
In a surprise move, Meghan Markle has rebranded her lifestyle brand from American Riviera Orchard to As Ever. The Duchess of Sussex made the announcement on her official Instagram account on February 18, expressing her shock that the news had been kept under wraps for so long. As Ever is set to offer a range of lifestyle and wellness products, with the new name reflecting the brand's focus on timeless elegance and sophistication. With this rebranding, Meghan Markle is poised to take the lifestyle industry by storm, offering fans a glimpse into her personal style and approach to wellness and self-care, including popular trends like mindfulness and sustainable living.
