Meghan Markle Unveils Rebranded Lifestyle Label 'As Ever': What's Behind the Name Change?
2025-02-18
WWD on MSN.com
The Duchess of Sussex, Meghan Markle, has relaunched her lifestyle brand with a fresh new name, 'As Ever', and an revamped website. Formerly known as American Riviera Orchard, the rebranded label promises to offer a wider range of products. Markle took to Instagram to announce the exciting news, shedding light on the inspiration behind the name change. With a focus on wellness and self-care, As Ever is set to become a go-to destination for those seeking a balanced lifestyle. Popular keywords like 'lifestyle brand' and 'wellness products' are expected to feature prominently in the brand's new offerings.
