Willow Acquires Elvie Assets: A New Era in Women's Health Technology
2025-03-30
TechCrunch
In a significant move, breast pump startup Willow has acquired the assets of UK-based women's health pioneer Elvie, as the company moves into administration. This acquisition marks a new era in women's health technology, with innovative startups like Willow developing connected breast pumps, period trackers, and other health apps and hardware designed specifically for women. With a focus on femtech and women's wellness, Willow is poised to revolutionize the industry. Key players in the women's health space are leveraging technology to improve healthcare outcomes and empower women to take control of their reproductive health. Popular femtech trends include menstrual health tracking and breastfeeding support.
