Volkswagen's Electric Vehicle Revival: Can a Revived American Brand Boost US Sales?
2025-03-06
Fortune
As the electric vehicle market experiences a slowdown, Volkswagen is turning to a defunct American brand to revitalize its US presence. With EV sales cooling down, the company is banking on this revived brand to boost its growth in the American market. By leveraging its rich heritage and popularity, Volkswagen aims to increase its market share and compete with other top EV manufacturers. With a focus on innovative electric cars and a strong brand identity, VW is poised to make a comeback in the US electric vehicle scene, driving growth and adoption of eco-friendly vehicles.
