South Africa's Soft Power Soars: Ranked Top in Sub-Saharan Africa
2025-02-21
MSN
South Africa has emerged as a regional leader in sub-Saharan Africa, according to the latest Global Soft Power Index by Brand Finance. The country's increasing influence is a testament to its growing global reputation, with the US and China leading the way as the most influential soft power nations worldwide. With its unique cultural heritage and strong diplomatic efforts, South Africa is poised to further boost its soft power credentials, enhancing its position on the global stage and driving economic growth through effective nation branding and international relations.