TIPSLIFEHACKS

Joe Muller, the driving force behind MusicNSW, the leading voice for contemporary music in New South Wales, offers an insightful look into the challenges and opportunities facing the Australian music industry. As Managing Director, and with his involvement in Green Music Australia and the NSW Government's Sound NSW Advisory Board and 24-Hour Economy initiatives, Muller is uniquely positioned to understand the current landscape. This isn't just about the music; it’s about the ecosystem that supports it – venues, festivals, artists, and the communities they enrich.

The State of Play: A Vibrant, Yet Vulnerable Industry

MusicNSW's role is to advocate for the interests of contemporary music creators and businesses across NSW. Muller explains that while the Australian music scene is incredibly vibrant, with a wealth of talent and a passionate audience, it's also facing significant hurdles. “The pandemic really exposed the fragility of the industry,” he states. “Many venues and businesses are still struggling to recover, and artists are finding it increasingly difficult to make a sustainable living.”

The rising cost of living, coupled with increasing operational expenses for venues, is creating a perfect storm. Muller emphasizes the importance of government support and innovative solutions to ensure the survival of grassroots music venues – the breeding ground for emerging talent. He highlights the role of initiatives like the 24-Hour Economy Strategy in fostering a thriving nightlife and cultural scene, but stresses that more needs to be done.

Sustainability Beyond the Stage: Green Music Australia

Muller’s commitment extends beyond the purely musical. His involvement with Green Music Australia underscores the growing awareness of the environmental impact of the music industry. From touring and festivals to equipment and merchandise, the carbon footprint can be substantial. “We need to be more conscious of our impact and actively work towards sustainable practices,” Muller asserts. This includes promoting eco-friendly touring options, supporting sustainable venues, and encouraging artists to adopt environmentally responsible approaches to their careers.

Sound NSW & The Future of Music in NSW

Serving on the Sound NSW Advisory Board allows Muller to directly contribute to shaping government policy related to the music and creative industries. The board's focus on the 24-Hour Economy is particularly crucial, aiming to revitalize urban areas and create vibrant, safe, and accessible spaces for live music and entertainment. He believes collaboration between government, industry stakeholders, and the community is key to unlocking the full potential of the music sector.

Advice for Aspiring Music Professionals

For those looking to break into the music industry, Muller’s advice is straightforward: be resilient, be adaptable, and be passionate. “It’s a tough industry, but incredibly rewarding,” he says. “Build your network, hone your skills, and don’t be afraid to take risks. And most importantly, support your fellow musicians and businesses.” He encourages young people to engage with MusicNSW and other industry organizations to access resources, mentorship, and opportunities.

Joe Muller’s dedication to the Australian music scene is undeniable. His leadership at MusicNSW, coupled with his involvement in key advisory bodies, positions him as a vital advocate for the industry's future. The challenges are real, but with continued collaboration and innovation, the Aussie music scene can continue to thrive and inspire for generations to come.