Dove and Bebe Rexha Launch #ShareTheFirst Campaign to Embrace Authentic Beauty
2025-03-21
Campaign Brief
Dove has teamed up with singer-songwriter Bebe Rexha to challenge traditional beauty standards and promote self-acceptance. The #ShareTheFirst campaign aims to encourage women to break free from the pressure of social media perfection and celebrate their unique beauty. By sharing their unedited, first-take photos, women can join a global movement towards embracing authenticity and self-love. With the help of influential voices worldwide, Dove is redefining beauty standards and promoting body positivity, self-esteem, and confidence.
