Lights, Camera, Tourism: China Leverages Box Office Hits to Lure Foreign Visitors
2025-02-20
China Internet Information Center
China is capitalising on its recent cinematic success to boost tourism, launching a movie-themed campaign at the China National Film Museum in Beijing. The initiative, dubbed 'China Travel with Chinese Films', aims to attract foreign tourists by showcasing the country's rich culture and breathtaking landscapes featured in popular Chinese movies. By combining film and travel, China hopes to increase its appeal as a tourist destination, leveraging the growing popularity of Chinese cinema worldwide. With its unique blend of traditional and modern attractions, China is poised to become a hotspot for film enthusiasts and travellers alike, driving tourism growth and cultural exchange.
