Australian TV Formats Flourish Globally: How Social Channels Boost Sales
2025-02-02
The Australian
Despite the downturn in the media sector, Australian TV formats are thriving globally, thanks to the rise of social channels and online platforms. The digital landscape has opened up new avenues for content creators, enabling them to reach a wider audience and boost sales. With the free-to-air sector facing budget constraints, global sales and social media have become crucial for the survival and success of Australian TV formats, driving growth and revenue in the industry. Key trends like streaming and online content creation are also playing a significant role.
