Specsavers Unveils New 'Should've' TV Spot by Rising Star Conor Mercury
2025-01-20
Campaign Brief
In an exciting collaboration, Specsavers has teamed up with emerging director Conor Mercury to create a new 'Should've Gone to Specsavers' TV spot. For the second consecutive year, the brand has partnered with Flickerfest to discover fresh filmmaking talent, providing a platform for innovation and creativity. This year's campaign showcases the best of Australian advertising, highlighting the importance of proactive eye care and the consequences of neglecting it, with keywords like eye health and optometry playing a crucial role. By supporting emerging filmmakers, Specsavers demonstrates its commitment to nurturing local talent and producing engaging, high-quality ads.
